The auction date for SNSD’s personal collectibles is nearing.

From 23rd October, SNSD’s outfits from ‘Chocolate Love’ MV had been put up for auction. The proceeds from this auction will go to helping needy children around the world.

SNSD’s auction had brought in much interest because the member’s individual popularity will be especially evident in the bidding. Currently, Yoona is leading with 8060,000 Won (~USD$8060) offered, with Tiffany in the 2nd with 7000,000 Won (~USD$7000). Taeyeon, who is popular among the male fans had not fared as well as what everyone believed. Taeyeon came in 3rd, behind Yoona and Tiffany with 6440,000Won (~USD$6400).

The skyrocketing prices for SNSD’s lead to concerns by many. The prices increase rapidly at the start as the fans of individual members were actively bidding to “prove each member’s popularity”, making it difficult for the winner to pay the high price when the bidding ends.